Web Spamming by Academic Publishers
Posted by John Baez
A recent email from Carl Willis mentions a practice that’s been annoying me lately: a particular form of ‘web spamming’ by academic publishers, sometimes called ‘cloaking’. The publishing company gives search engine crawlers access to full-text articles — but when you try to read these articles, typically clicking on a link to a PDF file, you get a ‘doorway page’ demanding a subscription or payment.
Sometimes you’ll even be taken to a page that has nothing to do with the paper you thought you were about to see! That’s what infuriates me the most. I don’t expect free articles from these guys, but it would at least be nice to see basic bibliographical information.
Culprits include Springer, Reed Elsevier, and the Institute of Electrical and Electronic Engineers. The last one seems to have quit — but to see why they did it, check out their powerpoint presentation on this subject, courtesy of Carl Willis.
Do you know any particularly egregious examples of this practice in the world of academic publishing? Do you know of any serious attempts to stop them?
Addenda: Above I wrote that the IEEE “seems to have quit” web spamming — but Bruce Bartlett notes that I was wrong. As of August 1, 2007, if you click here and try to view the PDF file that comes up on top of this Google search, you’ll see the IEEE is still ‘cloaking’. You’ll get a page that’s not the PDF file you bargained for!
Here’s a nice related blog entry:
- Pierre Far, Academic publishers as spammers, BlogSci, August 2, 2007.
Pierre Far has a Ph.D. in bacterial genetics, and now works as a search engine marketer.
Here’s another discussion launched by the one we’re having here:
- Sebastian, Cloaking is alive and doing well in Google, Sphinn, August 3, 2007.
And, an older one about the same problem:
- Danny Sullivan, YADAC: Yet Another Debate About Cloaking happens again, Search Engine Land, March 4, 2007.
These are by people in the search engine industry, not academics, so they present an interestingly different viewpoint.
Re: Web Spamming by Academic Publishers
I hit these teaser sites a few times a day, and every time it makes me a little more bitter. This bitterness has accumulated over years, so now, if you’ll allow it, I’m going to rant for a few paragraphs.
These esteemed publishing houses are a blight on the physics community. They once served a useful purpose – as a means of disseminating information – but that time has long passed. Their useful role has been overtaken by the net. Now they are nothing but drag. They drain financial resources away from universities by charging libraries large subscription fees. They lock down the information as best they can, often restricting authors from distributing via other channels. And, as John is pointing out, they tease people with search results leading to payment portals – the old bait and switch. This behavior might be justifiable if they were providing or encouraging some sort of content, but they produce absolutely nothing! Yes, they organize the peer review process, but this is a farce. The journals send articles off to be reviewed by harried professors who usually don’t want to read them, and do a lousy job or pass the work on to grad students. Or, worse, the articles are reviewed by people who have a stake in revising or hindering the appearance of the information.
So why the heck are these journals still in business? It’s because the physics community is propping them up! It looks better on a C.V. if an article has been accepted by a journal. That’s it. That’s the only reason these journals still exist. It’s a ridiculous criterion, since the journal peer review process has been shown over and over to be broken. But every postdoc and assistant professor feels this pressure to get her articles into the “best” journal possible, so the tenure and hiring committees will see these stamps of acceptance on her C.V. Heck, even I, a researcher working outside of academia, get advised repeatedly to submit my work to journals if I want it taken seriously. This pressure keeps the articles and money flowing into the journals, and it needs to stop. And, fortunately, I believe it will.
I think this situation will improve with technology. Although the arxiv has been dragging its feet, the technology is in place elsewhere to replace the (non)functionality of official peer review with collaborative filtering. Via this method, articles can be read by people who want to read them, and rated higher or lower by these interested readers. Comments on articles are also useful, as are the informal reviews that take place at conferences. And even if a system like this is not put in place explicitly, it effectively occurs via citations. So these more effective methods will take over, and the journals will die.
But they will not go quietly. You can count on them trying every nasty trick in the book to keep the money coming. At their side will be an old guard of physicists sitting in committees and judging other scientists based on what journals they’ve published in. But there will be some young punks who embrace new ideas and technology and couldn’t care less if a researcher’s work has been transcribed onto an especially exclusive piece of dead tree.
These young punks will win. And when they do, the journals will be a piece of history, and the world will be better for it. I will do my part by writing the best stuff I can and NOT submitting it to exclusive journals. Maybe others aren’t willing to do that yet, because they need to climb the academic ladder the old way. That’s fine. But if you find yourself on a committee reviewing a researcher’s work, keep in mind that the old system of journals and their archaic practices is on the way out – and it will be.